Solutions for Direct Marketing Contact Centers
Direct marketing these days feels more like real-time marketing, and the pressure to deliver has never been higher. A week, maybe two, after a campaign drops, the results are in. Yet do you really know if the money you’ve spent has achieved OPTIMAL conversion and net order results?
Transera solutions infuse customer profile data and intelligence about business effectiveness into your call routing decisions as well as deeper intelligence about agent performance and service metrics. Using Big Data technologies, Transera solutions gather data across different applications and systems and consolidate, organize, and analyze the data to give contact centers and business analysts:
- Real-time operational visibility into business activity and service metrics
- Real-time adaptive engagement recommendations for making improvements in routing, agent-customer matches, scripts, upselling and cross-selling, and staffing
- Deep business insight into contact center, agent, vendor, and media agency performance for continuous improvement over time
Campaign reports allow users to segment the data by brand, campaign, offer, script code, and vendor. Users easily view data over specified date ranges and easily create views that compare two specified time periods.
Accelerated business outcomes
- Increase conversions by 10%
- Increase revenues by up to 15%
- Reduce abandoned calls by up to 50%
No infrastructure investment is required: you pay only for what you use.